Price per Head Outsourcing, a New Model
In most places within the United States of America, betting, in one form or another, is a widely accepted social practice. So it is no surprise that almost every American knows a local bookmaker; in fact, most have placed a wager with one. But few know that the call they just made to the local bookie often involves getting redirected to an overseas clerk thousands of miles away, sitting on the other end of the line. For it is not often that someone will pay a second thought to the process that goes on behind the scenes when a player places a wager with a local bookie through a price per head outsourcing company.
Local bookmakers, stereotyped as uneducated and backward people are more often than not highly skilled professionals with international contracts to high tech sportsbook outsourcing companies. These outsourcing companies help bookies around the world deal with the many issues that arise in this line of business. They offer these services on a price per head basis. And when we say price per head, we do not mean a system to sell cattle, but rather the system where local bookies are charged a fixed fee per player per week for a PPH outsourcing company to handle the bookie’s clients.
The price per head outsourcing model offers many benefits for the local bookmaker since these companies can fulfill the bulk of a bookie’s work for a relatively small fee. Some of the many issues these companies can take care of include:
- Answering Calls
For many betting agents, this is among the most time consuming and legally risky parts of the business. One of the reasons for this is that most calls are made from cell phones which are extremely easy to intercept. - Writing Bets
A predominant clique of the industry is the image of a bookie writing bets sitting next to a bucket of water, just in case. With offshore bookmaking, this risk is not only eliminated, but the time consuming factor is also taken away. - Controlling Steam and Keeping up to Date Lines
This is the most financially risky part of the business, and while there is no doubt that most bookies are well adept at keeping their lines up to date, it is very hard for one person to fulfill this task as well as the team of professionals most pay per head service providers can boast.
All in all, the PPH bookmaker outsourcing model has revolutionized the local betting industry and like with any popularly embraced innovation, there is plenty of room for both exponential growth as well as consolidation.
